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rosy gateway?

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What desperation is this, a Mahou beer? Are all the beer stores shuttered forever and the craft breweries wiped from the face of the earth? No, although I feel a little embarrassed. I guess my face can go with the beer – La Rosé de Mahou. It’s supposed to be a lager “with a fruity touch”, something for people who want to explore different flavors in beer. It feels like they’re trying to push their not-ABI/not-Heineken side, like when they picked up their share of Founders as a “family company”. Being the industrial beer that it is, I doubt there’s going to be any of the weirdness that fruity sours give off in scent, and I kind of doubt that the flavor is going to be that strong. It is a Mahou, after all. Although, most of the craft styles that the Spanish macros have made have been perfectly acceptable, so I might be in for a treat.

It does look a lot like a rosé, with a fluffy head on it. Very similar to some sours too. It’s an interesting aroma, slightly fruity, although that might be psychological, but mainly malty sweet. It’s lager sweet at first, but the taste deepens and develops a little bit of herbalness. It has the mouthfeel of a bock, although one that leans a little syrupy. I get a hint of licorice too, even kind of an artificial raspberry flavor. Although sweet, it’s probably too heavy to be one of the more refreshing hot weather beers, but that weight with its color could make it festive. It has the potential to be a gateway beer, one that people who don’t really like “real” beer can enjoy drinking, only graduating to the more bitter, less soda-y at a later time. I’m not sure who the target consumer is, to be honest. They might be trying to fool the more unsophisticated wine drinkers rather than rope in young beginner beer drinkers. Who knows? We have to take risks if we want to get stuff sold, I guess.

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